You have a website where you sell products or services. People visit your website, look around and leave. They like what you offer but are not ready to buy yet. Once they leave they will forget about you and never come back. If you persuade your website visitors to leave their email addresses, you can remain in touch with them and build credibility. Follow up autoresponders automate the process of constantly communicating with your list. They automatically send emails to your list at pre-determined intervals. Follow up autoresponders can be used for various purposes: Customer Follow up ------------------ People who have already bought from you, are the easiest to sell to. You can make sure that they don't forget about you, by following up with them. Ask them to sign up to be notified of special deals offered only to current customers. You can also use follow up autoresponders to educate your customers about using your product, providing customer service, and getting constant feedback from them. Publish an ezine ---------------- Autoresponders are a low cost way to create mailing lists or ezines that your visitors can subscribe to. Deliver email courses --------------------- The purpose of ecourses is to inform people and not advertise. This way you can gain their trust and they are more receptive to communication from you. Follow up autoresponder are ideal for managing and delivering ecourses to your subscribers. Offer samples of your info product ---------------------------------- If you are selling an info product like an ebook, book, subscription website, or paid ezine, you can offer sample information like book chapters or articles for free through follow up autoresponders. When people sign up to receive it, you start building a list of potential prospects with a high interest in the information you offer. You can then use follow up messages to persuade them to buy your info product. Sell Advertising ---------------- If advertising is a source of revenue for you, you can use autoresponders to send advertising rates to people. Then you can follow up by offering special advertising deals and packages to persuade them to buy. Promote Articles ---------------- You can offer articles you have written to publishers via follow up autoresponders. Whenever, you write a new article and up load it, it will be sent automatically to the list of publishers who have signed up to receive your articles. Track ads ---------- Autoresponders can be used to track clicks on a certain link. You can use this feature to track your ads and find out which ads are getting the maximum response from your audience. Personalize ----------- It is easy to personalize messages through autoresponders. Personalizing your messages with the names and other details of your readers also helps in getting their attention. Autoresponders like Ecourse Wizard enable you to personalize your messages by inserting codes in them. When messages are sent out, these codes are replaced by the personal details of your subscribers. Hence, every reader will see his/her name in place of the code. |
